All episodes
Pick a topic or start from the latest. Every episode page has the player, chapters, takeaways and the full transcript.
Lead Quality: Why Cheap Leads Never Close
Low cost per lead, no sales? Why cheap leads never close, and how to fix lead quality on Meta and Google Ads.
Listen & readShould You Outsource Digital Marketing to India?
Is outsourcing to India worth it? White label SEO, real costs, what changed since the spam-link era, and how to vet an agency.
Listen & readThe On-Page SEO Fixes Everyone Misses
Google now reads your website on a phone. Mobile-first indexing, H1s, meta titles, internal links, page speed and CRO: the fixes businesses miss.
Listen & readAnswer Engine Optimization: Should You Worry?
Is AI killing SEO? What AEO is, why traffic falls while enquiries hold, and how businesses get cited in ChatGPT and AI Overviews.
Listen & readNo episodes on this topic yet.
How every episode works
- 01
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- 02
Read
Key takeaways up top and the full transcript below, split by question so you can skim or search it.
- 03
Act
Each episode links to the guides and services it covers, and to a free strategy call if you want it done for you.
Meet your hosts
Host · SEO and AEO
Arjun
Head of SEO and AEO at Lead Experts. Works on search and AI visibility for businesses in India and abroad.
Host · Paid media
Kavya
Head of paid media and PPC at Lead Experts. Runs Google Ads and Meta campaigns built around cost per booked lead.
Host · Web and CRO
Rohan
Head of Website Development and Conversion at Lead Experts. Builds and fixes websites, landing pages and enquiry paths.
Host · Content and social
Meher
Head of content and social media at Lead Experts. Shapes brand voice, content and social for businesses.
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