– Beth Comstock
Reading Time: 10 minutesSEO or paid ads: where should your lead generation budget go first? A practical look at attribution, timelines, costs and when each channel makes more sense.
Reading Time: 6 minutesAI has made SEO more holistic, but backlinks still matter. Why links earn so little credit, what quality link building looks like, and how it affects AI search.
Reading Time: 7 minutesOpenAI announced SearchGPT, an AI search prototype. What it is, how it differs from traditional search, and what it could mean for Google and digital marketers.
Reading Time: 9 minutesCOVID-19 moved customers online almost overnight. Key lessons on how businesses adapted their digital marketing to keep customers engaged during the crisis.
The Lead Experts Podcast
Short conversations on SEO, AI search, ads and outsourcing, each with a full transcript.
