– Beth Comstock
Reading Time: 12 minutesCompare Google Ads management services, conversion tracking, PPC optimization, Search, Performance Max, reporting and what a PPC agency should manage.
Reading Time: 8 minutesGoogle Ads and SEO work better together. How paid search data validates keywords, sharpens organic strategy and helps avoid chasing terms that don’t convert.
Reading Time: 9 minutesWhat worked in digital marketing in 2025 and what to expect in 2026: lessons from hands-on work across SEO, Local SEO, Google Ads, Meta Ads and LinkedIn Ads.
Reading Time: 10 minutesSEO or paid ads: where should your lead generation budget go first? A practical look at attribution, timelines, costs and when each channel makes more sense.
Reading Time: 11 minutesPaid marketing is more than Google Ads. Explore how social media ad channels are growing and how they can stretch your budget, reach and brand awareness.
The Lead Experts Podcast
Short conversations on SEO, AI search, ads and outsourcing, each with a full transcript.
