– Beth Comstock
Reading Time: 9 minutesSEO is not dying, it is evolving. What changed with AI search and the num=100 change, what still works, and why traditional search remains the core channel.
Reading Time: 8 minutesAgencies worldwide outsource SEO and digital marketing to India. The real reasons go beyond cost: talent, time zones, scale and the quality of delivery.
Reading Time: 10 minutesSEO or paid ads: where should your lead generation budget go first? A practical look at attribution, timelines, costs and when each channel makes more sense.
Reading Time: 6 minutesMany agencies sell “ranking on LLMs” as the new SEO. A look at the schema myth, how language models actually use content, and what really drives AI visibility.
Reading Time: 6 minutesAI has made SEO more holistic, but backlinks still matter. Why links earn so little credit, what quality link building looks like, and how it affects AI search.
Reading Time: 10 minutesOrganic search is the top traffic source for most websites. Why SEO is a long-term investment, and how consistent work builds visibility that keeps paying off.
The Lead Experts Podcast
Short conversations on SEO, AI search, ads and outsourcing, each with a full transcript.
